September 30, 2023
UFC names its official social casino partner in multi-year agreement

UFC names its official social casino partner in multi-year agreement

UFC and social casino on Monday announced a multi-year partnership that provides the latter with exposure through the mixed martial arts organization's events and platforms.

Under the terms of the agreement, will receive branding in the Octagon at select UFC Pay-Per-Views and Fight Nights and will be featured as a Presenting of select episodes of Embedded, UFC's all-access video content series that features athletes preparing for upcoming events.

UFC and will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which the parties note reach more than 243 million users worldwide. 

In addition, UFC and will also give fans the chance to compete for sweepstakes packages that will feature in-person prizes. The prizes include tickets to UFC events, post-fight tours of the Octagon, meet and greets with UFC athletes, and VIP tours of the UFC Performance Institute, a “-of-the-art” research, innovation, and mixed martial arts training facility in Las .

The agreement also provides for an annual Brand Ambassador fund that will “bring the partnership to life” through appearances, content, and creative campaigns with UFC athletes, the parties stated in a press release.

“We're thrilled to welcome as an official UFC partner,” said Grant Norris-Jones, Senior Vice of Global Partnerships, UFC. “ is an innovative online gaming platform that offers an incredibly compelling user engagement via a free-to-play social casino. It's a forward-thinking approach to gaming we believe UFC fans will enjoy.”

“ originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world,” said Anthony Brennan, Co-Founder and Head of Partnerships. “With this partnership, will create groundbreaking experiences that UFC fans have never seen before.”

The brand already has “deep roots” within the MMA community, says the social casino, as they individually support several of UFC's fighters through multi-faceted sponsorships of former champions Alex Pereira, Charles Oliveira, Brandon Moreno and Marlon “Chito” Vera.  

The company also produces several MMA podcasts, including Champions Corner with former UFC flyweight champion Brandon Moreno; Chute Boxe hosted by Diego Lima, head coach and manager of the famed Chute Boxe Academy in Brazil; and On the  with MMA agent  House.

#UFC #names #official #social #casino #partner #multiyear #agreement

Leave a Reply

Your email address will not be published. Required fields are marked *