September 26, 2023
EveryMatrix's OddsMatrix signs global sportsbook data deal with Kindred

EveryMatrix’s OddsMatrix signs global sportsbook data deal with Kindred

iGaming software and provider EveryMatrix has signed a global sportsbook data deal with heavyweight Kindred. Under the agreement, OddsMatrix Sports Data Services, part of the EveryMatrix Group, has partnered with Kindred to provide the operator with historical and current sports data ahead of the launch of its new proprietary sportsbook.

As part of the global partnership, OddsMatrix will provide Kindred with data across a host of major sports football, ice hockey, basketball, and more. OddsMatrix notes it has stored “many years” of data while offering access to custom datasets, enabling operators to analyze past team and individual performances and run their own data projections.

“Access to data is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modeling technology, a cornerstone of Kindred's new sportsbook platform and long-term vision,” said EveryMatrix. “The addition of OddsMatrix's historical data further strengthens the OddsMatrix product line-up while providing more data access to the industry.”

OddsMatrix Sports Data Services is described as a complete data solution that betting odds, scores, and real- settlements across both sports and esports events. It uses sports data feed aggregation technology allowing operators to combine odds, settlements, and score feeds from multiple providers into a single, real-time aggregated feed.

OddsMatrix has coverage with 1.5 million events in the last year and more than 700 betting across more than 100 sports, the supplier noted in a statement. For its part, parent group EveryMatrix has been quick to expand in the US with licenses in , Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

Erik Nyman, President of EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry and their expansion from northern across the world is nothing short of remarkable. We are honored to be an integral part of their new sportsbook and the cooperation between the companies has been second to none. We are excited to follow their rollout and continue to support their growth initiatives.”

Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.

We've been really happy with what we've seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modeling space to the next level. This cutting-edge technology makes up part of the bedrock of what we're doing here at Kindred, and this is yet another stepping stone on the to complete control of our sportsbook product offering.”

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